Evian Mineral Water
       
     
Doctors without Borders
       
     
Australian Lamb
       
     
Rottnest Island
       
     
AWARD School Application Brief 2018: Question 2
       
     
AWARD School Application Brief 2018: Question 3
       
     
AWARD School Application Brief 2018: Question 4
       
     
Evian Mineral Water
       
     
Evian Mineral Water

Feel Pure Again.

Relax and enjoy the fresh, crisp and delicious taste and health benefits of mineral water the way Mother Nature intended.

Evian mineral water helps to detox the body from any potentially harmful substances and cleanses it of all toxins while enhancing your overall health and well-being. Being free of added chemicals and preservatives, this beverage contains essential minerals such as iron, calcium and magnesium sourced from the French Alps. The 15 year process of glacial sand filtration enhances this water with a specific mineral composition that helps balance electrolytes, lower blood pressure and aids your skin to look younger, clearer and fresher.

Choose Evian, for a healthier, better you.

Doctors without Borders
       
     
Doctors without Borders

The Loss of a Child is a Pain that Transcends Language.

Jamila is a single mother from Niger, West Africa, one of the poorest countries in the world where malnutrition ravages the country. Her first child Haji died from hunger, while her second child Tau was seriously ill and needed immediate medical attention. One in six children will not reach their fifth birthday in Niger due to malnutrition but can be treated with preventative action. Tau is now being nursed back to health as well as other suffering children, all being possible through the Doctors without Borders feeding program.

At any time, in any place, Doctors without Borders is ready and willing to ease the suffering and hardships of impoverished and struggling communities throughout the world, aiming to improve the living conditions and the health of those in need.

Through your donations, we can make a difference.

Australian Lamb
       
     
Australian Lamb

On Australia Day, don't just Wave the Flag, Wave the Chop.

Celebrate the land down under this Australia Day by supporting the age old tradition of eating big chunks of juicy red meat. Feast on a barbecued lamb chop this January 26th.

The Australia Day BBQ is a great time for a good feed while relaxing by the beach and enjoying the freedom and celebration of this great land we call Australia. Lamb is a good source of protein and iron for people of all ages, containing all eight essential amino acids and providing 45% of the body’s daily requirements of zinc which is essential for a healthy immune system.

On Australia Day, love the lamb.

Rottnest Island
       
     
Rottnest Island

30 seconds Radio Advertisement: The Beach

SFX:                SOUND OF WAVES CRASHING, SEAGULLS SQUAWKING, CHILDREN’S LAUGHTER

Child:              Mum… MUM! Look what I found! Isn’t it cool?

SFX:                WOMAN’S LAUGHTER

Mum:              Yes, yes honey it is. Why don’t you take it back to the cottage with the rest of your treasures?

Child:              Thanks mum! You’re the best!

SFX:                CHILDREN’S LAUGHTER DISAPPEARS

ANNCR.:        Hear that? That’s the sound of adventure.

Dad:                 Looks like the kids are having a good time.

Mum:              And so are we, right?

SFX:                GLASSES CLINK

ANNCR.:        And that, is the sound of happiness. Discover Australia’s best kept secret this winter at Rottnest Island. Explore the pristine beaches, amazing rock pools and enjoy a magical experience with the whole family.

AWARD School Application Brief 2018: Question 2
       
     
AWARD School Application Brief 2018: Question 2

Find a bad print ad. An ad so bad that you know you could’ve done it better. Now, using pen and paper only – no computer layouts – create a better ad for the same product. Include both the original ad and your improved version.

(Importantly, the ad you create must communicate the same proposition as the original. For example, if the proposition of the original ad is ‘Brand X cars are fuel efficient’, this must also be the proposition of your new ad.)

AWARD School Application Brief 2018: Question 3
       
     
AWARD School Application Brief 2018: Question 3

Using black pen and paper only – no computer layouts – create a print ad for the following brief:

Product: Aeroguard Tropical Strength

Goal: Make Aeroguard the go to repellent for Aussies who love the outdoors.

Proposition: Strong protection from Mozzies

AWARD School Application Brief 2018: Question 4
       
     
AWARD School Application Brief 2018: Question 4

Using black pen and paper only – no computer layouts – create a print ad for the following brief:

Brand: travelinsurancedirect.com.au

Goal: Remind Australians of the importance of taking out travel insurance with travelinsurancedirect.com.au when they head overseas.

Proposition: Worry free travel